The call for resilience planning is increasingly critical at every level, from individual buildings to communities and even regions. How architects respond to these different requirements is reflected in how they market their resiliency services. This follow-up to 2014’s “The 21st-Century Practice: Marketing Resiliency Planning and Design” will expand the focus of the discussion from a New York City perspective to include multivalent work that designers, foundations and private companies are advancing.
The panel will examine how firms build resiliency practices. How firms communicate these practices to clients, user groups and peers is a key aspect. Different scales of need will be addressed, and how firms are responding to them today and what will be called for in the future will be discussed. The program is targeted at principals and marketing and communications professionals who are responsible for outreach of all kinds.
